by Emmanuel Scuto, CEO of WeYield

RSK3 icone white paperHaving a clear vision on the market situation in term of prices has always been a challenge for the Yield Manager in Car Rental.With the number of suppliers, tour operators and brokers, combination of durations, departure days and rental stations, it is a bit complex.

However, the Business Analyst should keep in mind the rate shop is not an objective but only a media to have a better understanding on the market conditions. The decision of updating a rate grid should never be driven by the competitors but only by the level of the demand and the capacity of cars that remain available to optimize.


PRICES FROM BROKERS AND SUPPLIERS (BOTH INTERNATIONAL AND LOCAL SITES)

With more than 200 sites available, we can retreive any prices from both local and international supplier’s booking engine. In addition, we display prices from all major brokers throughout the world. Last but not least, all car groups are canvassed with just one query sent.

GET INSTANT PRICE VARIANCES

No more hassle to see if a price for a given competitor or broker has changed vs the previous survey. All competitor rates are quickly readable via graphical display including last survey variances.

Data are instantly readable through a wide range of departure dates. User can embrace all departure dates in one view. It is clear and quick for the Business Analyst.

NO MORE PAIN WITH THE CAR MAPPING

Integrating the state of the art AI (artificial intelligence technology), our semantic tool reads the car description and pre-assigns a sipp code automatically to a known car description.

Our kpi : more than 98% of all car descriptions shopped are automatically assigned with success!

UNDERSTAND COMPETITOR'S PRICE REACTION

For a given departure date, Rateshaker builds the price pace for this year vs last year at the same. Comparing an event is possible too: Business Analyst just needs to set his event and the system synchronized all data for different departure dates but for a same event (like Easter or Ramadan).

GET COMPETITOR PRICING STRUCTURE AND VARIANCES

Table is a new feature giving the ability to the business analyst to display all competitor prices in a table for a selection of market source and car groups. For the last survey, and by departure date, Rateshaker displays your price and last survey variance but also assigns a color: red=”your are the last one, the most expensive”, orange=”you are in the market, not the most expensive or the cheapest” and green=”you are the cheapest”

CONFIGURATION IS EASY VIA EXCEL

All the configuration is easy and quick via excel. So, the user can do it, copy-paste, do it again, change it at anytime. Go on MENU then SETTING, download the configuration file, open it on excel. And you can change at any time from anywhere.